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SWOT Analysis of Coca Cola

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In this article I tried to analyze SWOT from COCA COLA. In addition, I also create a simple strategy for COCA COLA in the future.

Strength

  1. Large Market share, in this world it's very easy find this products.
  2. Very strong advertisement campaign.
  3. Customer loyalty to Coca Cola Brand
Weaknesses
  1. Seen as an unhealthy product. Most people thingking, soda is dangerous for body and they often avoid this, especialy for kids.
  2. Low popularity in the Middle East
  3. Use of fossils fuels to make bottles.
Opportunities
  1. Growing population in the world
  2. Technological Advancements
  3. Growing demand for healthier products
Threats
  1. Exchange rates in different countries.
  2. Tight and large competition
  3. Growing global warming problems.
Strategy Option

1. Coca Cola can create a healthier products which is more appealing which will also help them with the threat of competition

2. They can buy local products to help break into the middle east market and also more minimize exchange rates

3. Coca Cola can build a more sustainable bottle that doesn't use fossil fuels and is also more recyclable to help with global warming.
1. Coca Cola need to make their product healthier so they can get a better image and also target the rising demand for healthier products.

2. They need to use the rise in technological advances so they can build a more sustainable bottle and not use a fossils fuels.

3. They can try to target a different market in the Middle East. The growing population has opened a lot more markets everywhere and they can try to target a different one to become more popular in the Middle East.
1. Coca Cola Have a strong customer loyalty so they can afford to increase the cost of their products in order to tackle the different exchange rates.

2. Coca Cola have strong advertisement campaigns. If they come up with better and smarted ways to advertise then they can easy compete with other brands.

3. Coca Cola have large market share. Because of this they can are more popular compare to other brands and they can try to make partnerships with other organizations and together try to battle global warming
1. The rise in population has opened up more markets which Coca Cola can target to increase their market share

2. They can take advantage to technological advances to create better advertisement campaigns.

3. They can make a healthier product to meet the demand for healthier products which in turn will also increase their customer loyalty

Hopefuly the article about SWOT analysis of Coca Cola above useful for you.