Before we start to run our businesses and taking a decision, it very is important to analyze all factors and situations. If we do that, certainly there will be fewer chances of making mistakes and designing strategies that won’t work. Several analytical tools are available, one of them being the SWOT Analysis. So, before you start using and implementing a SWOT Analysis template on your businesses plan, then you should understand what this analytical method is all about.
I already publish the article about SWOT|TOWS ANALYSIS SWOT definition in this blog. Lets review again, SWOT analysis is a strategic planning method used to evaluate and identified the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. SWOT analysis is used to list down favorable and unfavorable factors that go against a particular situation. It is analyzes Strengths, Weaknesses, Opportunities and Threats that are associated with a situation by considering all the internal and external factors of the business. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.
First thing you need to do to create SWOT analysis is try to defining a desired end state or objective. With this strategy, business director can understood whether a situation has enough aspects in its favor and ultimately worth being pursued. Well, that is review for SWOT definition. To help you understand better how it works and how to write a SWOT analysis, it may be a good idea to see the SWOT Analysis examples below.
Yamaha Motor SWOT Analysis
Here is the strengths:
- Excellent|outstanding branding, promotion| advertising and worldwide distribution.
- Yamaha Motor Corporation has 53,958 employee (as of December 31, 2012)
- Major brand in motorsport like MotoGP 250cc and 500cc, World superbike etc.
- Yamaha produces scooters from 50 to 250 cc or 3.1 to 15.3 cu in). The original layout is still widely used in this application. Maxi-scooters, with engines from 250 to 850 cc (15 to 52 cu in) have been developed for Western markets, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring, sport, dual-sport, and off-road
- Extremely high Size and reach of company.
Here is the weaknesses:
- Expensive price for model like R15, R1
Here is the opportunities:
- Two-wheeler segment is one of the most growing industries. A lot of People in developing countries like India or Indonesia prefer to use motorcycle then a car or four-wheel vehicle
- Export of bikes is limited i.e. untapped international markets
Here is the threats:
- Strong competition from other brand
- Dependence on government policies and rising fuel prices
- Better public transport like MRT and busway will affect two-wheeler sales
With the SWOT Analysis example above, hopefuly you can easily understand how to use it, so you can analyze a business situation in a comprehensive way.