Why use the tool?
TOWS Analysis is an effective way of combining a) internal strengths with external
opportunities and threats, and b) internal weaknesses with external opportunities and threats
to develop a strategy.
How to use tool:
To carry out a TOWS Analysis, consider the following combinations:
Strengths/Opportunities:
Consider all strengths one by one listed in the SWOT Analysis with each opportunity to
determine how each internal strength can help you capitalize on each external opportunity.
how each internal strength can help you avoid every external threat.
determine how each internal weakness can be eliminated by using each external opportunity.
Consider all weaknesses one by one listed in the SWOT Analysis with each threat to
determine both can be avoided.
TOWS Analysis is an effective way of combining a) internal strengths with external
opportunities and threats, and b) internal weaknesses with external opportunities and threats
to develop a strategy.
How to use tool:
To carry out a TOWS Analysis, consider the following combinations:
Strengths/Opportunities:
Consider all strengths one by one listed in the SWOT Analysis with each opportunity to
determine how each internal strength can help you capitalize on each external opportunity.
- Strength/Threats:
how each internal strength can help you avoid every external threat.
- Weaknesses/Opportunities:
determine how each internal weakness can be eliminated by using each external opportunity.
- Weaknesses/Threats:
Consider all weaknesses one by one listed in the SWOT Analysis with each threat to
determine both can be avoided.