Five years ago I successfully completed a study on the SWOT analysis in a shoe company named PT. DONAY Bandung, Indonesia (This can be an example of SWOT analysis). I made a SWOT analysis for the company, and surprisingly, after five years, they admit that there is influence from the research which I undertook to productivity and sales of shoes. The Company is taking steps to learn it and implement the results of the SWOT analysis that I have made. I am very pleased to hear the progress is due to research on the SWOT analysis I have done is not in vain and could be beneficial for the company.